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Project Story 01

FENDI Crazy Carats Timepieces - International Warranty & Certificate

A retail packaging for Fendi timepieces, emphasizing luxury presentation and brand identity for high-end customers. The project included container design, inserts, and graphic elements to ensure a premium unboxing experience.

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FENDI Warranty

Luxury and attention to detail define every element of Fendi’s Crazy Carats timepieces, and the international warranty booklet and certificate of authenticity were designed to reflect that same standard. This project combined multi-language functionality with premium materials and tactile finishes, creating an experience that communicates both sophistication and precision.

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The goal was to produce a globally coherent, high-end print solution that supports customer confidence and enhances the brand’s luxury positioning. Every element—from cover stock to embossing—was carefully selected to balance elegance, clarity, and usability across Fendi’s international audience.

▸ Project Overview​

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  • Design of the international warranty booklet and certificate of authenticity for Fendi Crazy Carats timepieces.

  • Including instructions and registration cards in 8 languages.

  • Project ensured a luxury tactile experience that aligned with the brand’s high-end aesthetic.

  • Consistent with other marketing material.

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▸ Design Goals

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  • Communicate premium brand positioning through tactile and visual design.

  • Ensure clarity and accessibility with multi-language content (8 languages).

  • Provide globally coherent branding across warranty booklet, certificate, service center and registration card.

  • Create materials that feel luxurious yet remain practical and sturdy for customer everyday use.
     

▸ Key Design Features

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  • Soft-touch matte black cover featuring a gold-embossed Fendi logo, with interior scoring to securely hold the guarantee card.

  • Luxury vellum booklet covers for certificate of authenticity and service center information.

  • Multi-language content for international customers.

  • Clear hierarchy and typography for easy readability.

  • Cohesive visual identity linking booklet, certificate, and guarantee card.

▸ Materials

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  • Warranty booklet: Soft-touch matte black stock with Fendi Crazy Carats gold logo embossing.

  • Certificate of authenticity, and service center inserts: Luxury vellum with Fendi Crazy Carats logo imprint.

  • 90gsm booklet stock.

  • Black velvety soft-touch finish stock on covers for tactile appeal and durability.
     

▸ Production Approach

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  • Coordinated with global branding and service teams remotely.

  • Iterative proofing process to ensure consistent embossing, color, and typography.

  • Managed multilingual layouts for readability and accuracy with the help of international managers.
     

▸ Outcome

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  • Delivered a luxury, globally consistent warranty and certificate system.

  • Enhanced brand perception and customer experience.

  • Supported efficient international product registration and service.

  • Demonstrated ability to manage complex print projects and remote collaboration.

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