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Project Story 02

ECR NORTH - Marketing Mailer & Presentation Kit
A layered, inkjet-printable marketing package designed for in-house production, featuring translucent vellum cover imagery, removable business card, and industrial material choices aligned with the construction industry.

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ECR NorthMarketing Mailer 

This project involved designing a mailed presentation kit for ECR North, a company specializing in engineered concrete removal. The goal was a professional, industrial-feeling package that could be printed and updated in-house using a standard inkjet printer, while presenting the brand cleanly and credibly.

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The kit includes a kraft mailing envelope with branded label and an inner brochure featuring field operation imagery. The design blends construction-site realism with a simple, business-forward layout, reinforcing both the technical and practical nature of ECR North’s work.

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To ensure flexibility, all components were optimized for office inkjet printing. The brochure’s cover is a translucent vellum overlay, allowing construction images beneath to show through for a layered effect. The outer envelope uses industrial brown draft paper, and the business card is printed on matte 140 lb cardstock for durability. Labels are applied with standard adhesive, making updates quick and cost-effective.

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By combining thoughtful material choices with inkjet-compatible production, the kit delivers a rugged, professional, and hands-on feel while remaining fully editable in-house. The result supports everyday business use without outsourcing, perfectly aligning with the client’s practical needs

▸ Project Overview​

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  • Marketing mailer and presentation kit for ECR North – Engineered Concrete Removal.

  • Designed for full in-house inkjet printing.

  • System allows easy updating of contact and project information.

  • Rugged, industrial look to match construction industry identity.
     

▸ Design Goals

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  • Professional but practical.

  • Easy to reprint and customize internally.

  • Layered visual effect using translucent materials.

  • Coordinate logo, photography, mailing envelope,
    and business card.
     

▸ Key Design Features

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  • Kraft brown mailing envelope with branded label.

  • Inner brochure with translucent vellum for sections.

  • Photo printed on vellum cover.

  • ECR logo printed on sheet beneath, revealed through upper vellum.

  • Business card mounted on vellum cover with removable glue for easy removal.

  • 120 gsm matte paper Inner stock.

▸ Materials

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  • Architectural overlay vellum for translucent cover.

  • Industrial brown drafting paper for outer envelope.

  • Matte 140 lb card stock for business card.

  • Standard adhesive labels for addressing and branding.
     

▸ Production Approach

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  • Designed specifically for inkjet printers.

  • All components printable and replaceable in-house.

  • Business card glue-tacked for easy removal.
     

▸ Outcome

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  • Flexible marketing package.

  • Lower printing cost / no outsourcing.

  • Consistent brand presentation.

  • Hands-on, job-site feel aligned with industry.

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