▸ Project Overview​

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• Shopify ecommerce website designed to showcase and sell original watercolor artwork and prints.

• Goal: create an online gallery that balances visual storytelling with seamless shopping.

• Focus on keeping the artwork as the hero while supporting easy browsing and purchasing.

• Designed for art collectors, gift buyers, and returning customers.

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▸ Design Details

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• Clean, minimal layout to avoid competing with the artwork.

• Neutral color palette to enhance watercolor tones and textures.

• Generous white space for a gallery-like browsing experience.

• Simple, readable typography to support a calm, approachable brand feel.
   

▸ Key Design Features

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• Artwork-first layouts with large, high-quality imagery.

• Customized Shopify product pages with an editorial, gallery-style feel.

• Clear navigation for collections, originals, and prints.

• Artist storytelling elements to build trust and connection.

• Fully responsive design optimized for desktop and mobile.

• Integrated cart and checkout for a smooth purchase flow.

▸ Production Approach

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• Artwork-first layouts with large, high-quality imagery.

• Customized Shopify product pages with an editorial, gallery-style feel.

• Clear navigation for collections, originals, and prints.

• Artist storytelling elements to build trust and connection.

• Fully responsive design optimized for desktop and mobile.

• Integrated cart and checkout for a smooth purchase flow.

 

▸ Outcome

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• Professional, cohesive online presence that reflects the artist’s brand.

• Website functions as both a creative portfolio and ecommerce store.

• Improved clarity, usability, and customer confidence.

• Strong foundation for ongoing sales and brand growth.